Hii everyone! As you can see it’s already dark, I had to turn on my light, so I decided to change format, this video will be a sort of podcast ! Let’s go !
Has I say I have never done that so it’s a little bit strange but go. Today, we will approach two topics, the first one talks about Artificial Intelligence in fashion and the second about digital at the heart of Fashion Week.
First of all, what is Artificial Intelligence ? If you don’t know, just do as I do, use your best friend Google. Indeed, it says that Artificial Intelligence is a set of distinct technologies.
This is what makes machines work intelligently. It has four major capabilities : to perceive, to understand, to act and to learn. This technology makes it possible to unload
employees and thanks to it, the tasks become more productive, efficient, and interesting.
The Parisian startup Heurich is a business intelligence platform that counts Louis Vuitton and Dior among its customers. The company predicts future product trends, and how they will
evolve over the coming seasons. Also, it is able to identify, catalog and analyze thousands of product images on social networks.
Burberry opened in 2012 in London on Regent Street and is one of the firsts connected stores. This brand has equipped its vendors with tablets that have access to site’s stock. It also made
possible for its clothing to be equipped with a radio-identification. These are detectable by store’s mirrors.
Secondly, we are going to use exactly the same process as we did for artificial intelligence. So, what is digital ? Google said that digital tends towards communication through
innovative and intangible digital techniques. Digital and numerical mustn’t be confused.
On September, 25 2020 took place the first digital parade. It took place on a different way than usual. Indeed, it took place digitally. During this show, the designer Raf Simons and the designer
Muccia Prada presented the spring-summer 2021 collection. It was broadcast live and the models walked under the eyes of the cameras. The spectators were in a next door room, sipping their
cocktail while watching parade. At the end of event, spectators could ask their questions to the designer. Prada is reinventing itself during this Covid period, to the delight of
fashion addicts.
Another catwalk caused a sensation, and this is the Rihana one with her brand Savage x Fenty. Her fashion show was visible on the giant Amazon Prime. It was available for streaming on
Amazon Prime Video platform
To conclude, because of pandemic, luxury homes had to find a new way to communicate their new collections. 2021 starts very strong with the men’s fashion week autumn-winter 2022. Thanks to
REd for allowing me to participate in this radio show. See you soon guys!
