Hello, my name is Bérénice MOUNET and we are going to talk about the digital revolution in events.
the events sector is undergoing major changes, thanks in particular to the contribution of digital and new technologies. Let's take a quick look at the main changes!
A.
Cutting-edge events :
The
success of an event is largely due to the fact that guests today feel connected to an unusual and unique experience in which they have been actors.
Social
networks have taken an important place in the world of events. Now events can be shared instantly thanks to live streaming.
Events, cutting-edge events
For
an event to be successful, guests must nowadays participate in a real experience and be actors. Social networks have taken an important place in the events market, and events are now shared
instantaneously thanks to live streaming, tweets, SMS walls, etc.
In
addition to instant sharing, there is the need to live an unusual and unique experience. For the past few months, the market for photo kiosks for events has been booming. It's a very popular
activity for participants because it allows them to take photos with friends or colleagues in an informal setting, often with accessories offered to disguise themselves. The terminals allow you
to print directly on the spot or share them on social networks in the form of GIFs, for example, so that everyone can keep a nice memorie of the event.
B.
A very close virtual reality:
The
use of augmented reality headsets, immersive three hundred and sixty degrees video and virtual graffiti are currently very much in vogue.
Generally
speaking, immersive devices are attractive because they offer an innovative user experience!
C. The ubiquity of mobiles and multi-screen:
By
using these tools, events are now more connected and more interactive. The participants, their entourage and their various networks are thus informed in real time and are as close as possible to
the event...
This
instantaneous that transforms your participants into ambassadors of your brand is a real godsend for your visibility and your image!!
An
event is atypical and original. From now on, an intimate evening in a loft is preferred to a more classic evening in a traditional rental room. The turnkey offer is attracting more and more
customers looking for quick and easy solutions.
The Venue Finding sites are necessary
The Venue
Finding trend that has existed since the 90s is becoming digital. The search for a location is now done thanks to web platforms such as Privateaser.com which
offer filters corresponding to different needs. In line with disinter mediation with Booking.com in
the hotel sector and Doctolib.fr in the health sector, the event industry is now freeing itself from the intermediaries between venues and customers. The role of digital Venue Finders is to
reference venues and negotiate certain rates to facilitate the organization of events. The objective is to offer turnkey packages, so that, any customer can simply take charge of the organization
of an event.
