2020 have been a difficult and special year for everyone, and in particular for the world of events.
However,
this year has also been beneficial for the world of events, which has been able to adapt to new market trends.
For example, we have the arrival in force of multi-sensory which appeals to all the senses.
Smell:
It is important to think about giving an event characteristic smell with for example perfume diffusers, which will leave a mark in the minds of consumers.
The touch:
The materials are important, printed paper, cardboard, signage, but also and especially the fabrics still under used to give another face to you.
The view: Lighting allows many beautiful creations, so, you have to think about making it evolve during your event, giving rhythm. It is also important to play with decorative elements other than the stage for these light animations.
Hearing: Sound is paramount in big screen movies, yet it is rarely handled so well in events. To make sense, we would have to go beyond the simple choice of music but opt for a real
Sound Design! Sound effects, neat jingles, and why not a sound in Dolby Surround!
Taste:
Imagine specific creations for your event: a cocktail, a dish? Play with spices, colors, ingredients, variation on a theme, to give a unique and memorable personality.
We also find events in unsuitable places have also became much democratized. After atypical places, events take hold of almost all places to divert and adapt them.
Be careful not to give in to a simple fashion and look for originality. We must remain consistent and support the brand's storytelling. The place must be perfect on a maximum of criteria, easy to
access and meet all security requirements. All in all, it's a real job with in-depth research that should not be underestimated.
Artificial intelligence will be parted of the events. Facial recognition in the first place, which avoids the infamous entrance badge. You are recognized as soon as you arrive with a message that
greets you! A process that has become very efficient and reliable, now is the right time to adopt it and surprise the participants, before it becomes commonplace.
Robot, Bot, in all its forms to guide and inform participants.
You have to assign missions to these Bots who will come to inform, inform your participants. Voice recognition is now very reliable.
Artificial intelligence is now available in many areas, and can be used for animations, it can also be coupled with virtual reality techniques.
Indeed, sustainable development has been a strong trend in recent years. Today the trend is in the behavior of participants, with special attention to all consumables, plastics, as well as food.
It is important to consider vegetarian menus, see Vegan in the offers. The trend will no longer be for gadgets and green washing, but for more tangible initiatives that involve
participants.
In 2020, the trend for immersion is becoming clearer. An event agency will certainly suggest that you include augmented or virtual reality in your events. Often, his type of animation appeals to
guests because they are very funny. But the immersion will also go through the scenography. The goal is to immerse the audience in the universe of your brand. We will provide guests with an
exclusive and unique experience. For the immersion to be total, we will think of the event from A to Z as a real universe. From music, to lights to decoration, nothing should be left to chance
for an immersive event.
This year has therefore been beneficial to the world of events, which has been able to innovate and adapt to new trends and the health crisis of 2020.
