Hi everyone and welcome on my first review on RED radio. I’m going to talk to you about event influence and its increasing due to covid.
First, I’m going to present you the terms of « event influence » and what role he has.
An influencer event is set up by the brands and companies alike for the sole purpose of connecting with their influencers on a more meaningful level. These events allow influencers to better got to know the brand or company and what it stands for, build buzz and brand awareness for new product introductions, and ultimately, build a strong community for influencers who love the brand they work with because the brand has invested its time and care into building something more than just generic social media interactions.
2020 started as a good year for influencers as the last Reech report shows. Indeed, 81% of influencers have done at least one partnership his year with a brand.
However,
51% of them have had more propositions than in 2019. To finish with numbers, 47% says that they have been more contacted in direct than ever.
While lockdown, people really enjoyed seeing contents given by the influencers. They qualified them as entertaining, useful, informative and engaged. Indeed, those contents were really showed on social media.
We can see that the border between influence and media is decreasing a lot. At the head of important communities, they’re becoming real media by themselves.
Moreover, in 2020, at least 50% of them said that they have expanded their community due to lockdown and 45% of brands have used amplification, from buying media directly on the content of
influencers.
Event
being above all community buildings and engagement, influence marketing will be a strong trend of the year for events.
Indeed, influencers have an ability to give visibility to your event.
Their
ability to recruit participants in advance of any event and to amplify visibility then makes influencers key success factors in event organization.
Today, in 2021, the creation of an event must integrate the active participation of influencers making sense with the brand and its problems.
Once
again, these partnerships should allow the production of useful content for the participants who promote their commitment.
Despite the impact of influencers, the message remains the raison d'être of any event.
Thank you for your interest on my subject, and we look forward to seeing you on RED radio.
