Scenography is a very important
part of an event. It allows you to bring your guests into the world of your brand, so, you have to take care of the frame so that the message is understandable.
Present
since time immemorial, since antiquity to be more precise, the scenography is today declined in our daily life. Events, museums, fashion shows, scenography is everywhere in our
environment.
It is
nevertheless important not to confuse decoration and scenography: the decorator embellishes a space while the scenographer will transform it.
Scenography
is the art of thinking and staging a space. It is one of the assets you need for a successful event. It creates an atmosphere, an illusion and an immersion. It makes possible to pass on an idea
as much as any communication even if it is unconscious and that is why it is important to treat it.
Do you know
that scenographers are real magicians? They are able to make a banal and dull place into a magical and captivating space. They set up a structure creating an alchemy between the place and the
visitor, sometimes making the experience unforgettable. It almost looks like we’re in a romantic relationship, doesn’t it?
It is an
essential element of the scenography that must not be forgotten. The alchemy of scenography not love, although this result is possible by the love of his work.
The event
scenography is important. Already without scenographer there is no scenography. It creates a place in the image of the desired event which can go from the world of Narnia to a futuristic world
through a simply aesthetic staging.
In an event,
the scenography can be used to guide visitors to objects or places that the client (the one who obviously organizes) wants to highlight.
The artist
that is the scenographer reflects on a disposition of the elements to guide subtly to the place wish, but also to give meaning to the environment, and therefore that it looks like the driving
line of event.
The
scenography offers the possibility to convey a message thanks to the layout of the place and captures all the specificities of the space before being able to reinvent it.
With the eye
of an expert artist, we can therefore find the best arrangements corresponding to the red thread.
Sometimes we
do not understand the difference between architecture and scenography. Both are drawings in the form of plan including cut plans, elevation plan and often mock-ups.
Yet there is
a big difference: The scene remains a place of fiction, a neutral space that gives way to the imagination.
Not everyone
can claim to be a set designer. Creating a set requires many skills. Basically, when Aunt Brigitte puts four and a half balloons on for little Jonhattan’s birthday it’s not really
scenography.
For example,
everyone knows about the Burning Man festival and its concept without even having to do any research and have been there. And here we go for nine days of debauchery.
Ah yes and
Burning man because there is a giant wooden guy who burns.
But in this
event, they have scenery and scenography just amazing and I would like to go there just for that, Yeah because frankly the desert sand we like less.
After a
little bad scenography, we have the carnival of Montpelier. So atmosphere is fire, it’s magic, it’s… I don’t know there are no words to describe the atmosphere of this event. But really the
scenography bah there is none. Zero nothing. Just one scene and then it’s over. It is limited to the carnivaliers with their outfits with feathers, sequins and others that do the
scenography. If it were not the atmosphere frankly so this event would not mark the minds.
